Mimi Valdés Out At BET.com

Mimi Valdés, former editor of Vibe and Latina magazines, is leaving Black Entertainment Television after only three months, a BET spokeswoman confirmed for Journal-isms on Wednesday.

Valdés is BET’s vice president for content, supervising BET.com.

In June, after Valdés was hired, BET.com was the most widely viewed Internet site catering to African Americans, according to ComScore, an Internet ratings service. But it lost half its unique visitors and slipped to third place among those sites in the September ratings, a ComScore spokeswoman said on Thursday. The site had also laid off six people.

In June, BET received 3.5 million unique visitors, compared with 2.9 million for AOL Black Voices, 2.3 million for MediaTakeOut.com and 1.7 million for Black Planet.

In September, the rankings were AOL Black Voices, 2,568,000; MediaTakeOut.com, 2,144,000; BET Networks, 1,702,000; and BlackPlanet.com, 1,695,000, according to the ComScore figures. Essence.com dropped from 968,000 to 943,000 unique visitors, and BlackAmericaWeb.com, which was not included in the June figures, had 343,000.

“Mimi Valdés will be leaving BET Networks and we wish her the best in her future endeavors,” spokeswoman Jeanine Liburd said.

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