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  • J'Sticks 3:52 pm on November 4, 2009 Permalink | Reply
    Tags: Essence Magazine,   

    Essence Lays Off Digital Team [Updated] 

    After relaunching their website last week, Essence magazine laid off its web team today citing budgetary reasons.

    “They told us it was downsizing,” says one Essence employee. “We’re very confused. We worked so hard for the relaunch.”

    Another insider tells J’sticks: “This is normal practice. Companines relaunch with new [site] schemes that allow them to do more with less, then they cut staff.”

    In addition to letting go of the web team, Essence also let go of some magazine staffers.


    The site’s managing editor, Emil Wilbekin, is still on staff. Steven Psyllos, deputy editor for remains as does the photo editor.

    Otherwise the ENTIRE web team is gone, appx 12-15 ppl.

    4 cuts from Essence staff include: Fashion Assistant,Work & Weath Assistant, one of 3 deputy editors and a special projects director who’s been with the magazine since the 70s.

    • Tina E Clark 12:33 pm on November 5, 2009 Permalink

      I think it was only a matter of time.. Their readership has aged with the magazine so they should do something different to reach a younger generation.

    • james m thomas 12:55 pm on November 5, 2009 Permalink

      This doesn’t surprise me, essence needs to reinvent themselves somehow. most readers want to read garbage and that’s whats selling.

    • Vanessa Wesley 12:58 pm on November 5, 2009 Permalink

      The people need to start businesses for themselves, market a product that people want and need, my website makinmoneywithvanessa dot info has the product and people are makin 10 to 20 thousand a month this is big essence is old technology

    • Sole Sistah Sheila 2:13 pm on November 5, 2009 Permalink

      They should start their own magazine and use the knowledge they have to benefit themselves.

    • Lyzabeth 8:53 am on November 6, 2009 Permalink

      I am overjoyed! That Web site is one of the worst run in the biz. My good friend applied for a position there and big surprise, received no response to her resume — mainly because they are not big on hiring the best and brightest over at Essence. RIP. Emil, you’re next!

    • poudeza 10:19 pm on December 19, 2010 Permalink

      “Their readership has aged with the magazine so they should do something different to reach a younger generation.”
      Where I have been able to read about it?

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  • RL Nave 3:03 pm on October 5, 2009 Permalink | Reply  

    Seattle’s Stranger: Hooters = Niggers 


    “Seattle’s Only Newspaper” sent a self-proclaimed feminist reporter to cover the grand opening of a local Hooters Family Restaurant. Not surprisingly, she was appalled. Equally appalling, though, was the following analogy used to illustrate the restaurant’s offensiveness:

    It’s like—a friend pointed out later—if someone opened a restaurant called Niggers, and the all-black waitstaff dressed like slaves and step ‘n’ fetched you platters of watermelon, and when it was your birthday they were all, “Jump-down-turn-around-pick-a-bale-of-cotton!” and brought you a cake in the shape of a bale of cotton. And racists could go! And indulge their desire to be publicly racist under the guise of a fun-loving theme restaurant! Niggers! It’s all in fun. It really is like that.7

    Except it isn’t like that at all.  Other than that, the piece was OK.

  • J'Sticks 1:37 pm on October 5, 2009 Permalink | Reply  

    Bloggers To Come Clean Starting Dec 1 

    FTC: Bloggers must disclose payments for reviews

    PHILADELPHIA — The Federal Trade Commission will require bloggers to clearly disclose any freebies or payments they get from companies for reviewing their products.

    It is the first time since 1980 that the commission has revised its guidelines on endorsements and testimonials, and the first time the rules have covered bloggers.

    But the commission stopped short Monday of specifying how bloggers must disclose any conflicts of interest.

    The FTC said its commissioners voted 4-0 to approve the final guidelines, which had been expected. Penalties include up to $11,000 in fines per violation.

    The rules take effect Dec. 1.

    • Lemu 1:45 pm on October 5, 2009 Permalink

      love to see them enforce this one

  • J'Sticks 12:40 pm on October 5, 2009 Permalink | Reply
    Tags: Conde Nast, ,   

    BREAKING NEWS: Conde Nast Shuts Down Several Titles 

    Call it Black Monday over at Conde Nast.

    J’Sticks has learned that the publishing powerhouse has shut the doors of several magazines today including Gourmet, Cookie and Bridal magazine.

    Story Developing…

    • Misty Mays 1:06 pm on October 5, 2009 Permalink

      Wow! Bridal magazine was one of my favs sorry to hear this.

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  • J'Sticks 10:30 am on September 24, 2009 Permalink | Reply
    Tags: Healt Care Reform, , Protests, , Tea Parties   

    Tea Party Anyone? 

    We’re still trying to understand the end game of these tea party protests (and how they aren’t considered racist).

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  • J'Sticks 6:32 pm on September 23, 2009 Permalink | Reply
    Tags: Blogging, Detroit, Kwame Kilpatrick,   

    The Detroit Blog: Evoking Change One Post at a Time 

    This past weekend launched The Detroit Blog: One year. One city. Endless opportunities. It’s purpose is to have journalist live, work and report on the city’s rebuilding process.

    What if they created similar blogs for other troubled or rebuilding cities?

    How about:

    The South Central Blog

    The New Orleans Blog

    The Newark Blog

    Just a thought.

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  • J'Sticks 3:31 pm on September 23, 2009 Permalink | Reply
    Tags: ,   

    Twitter’s Co-Founder Talks About the Site’s Future 

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  • J'Sticks 12:29 pm on September 23, 2009 Permalink | Reply
    Tags: Bill Cosy, Chicago Tribune, Clarence Page,   

    Clarence Page: Why Cosby likes ‘The Obama Show’ 

    Twenty-five years ago NBC took a risk. In late September, the network launched a half-hour situation comedy about a prosperous, well-educated family where the children actually listened to their parents without a lot of wisecracks.

    And, oh, by the way, the family also happened to be black. Young people today may have a hard time imagining it, but that was a big deal at the time.

    ABC had turned the show down, but NBC, which was lagging in the Nielsen ratings, was a bit more desperate. It won. “The Cosby Show” lasted eight years, five of them as the No. 1 sitcom in the ratings.

    The passing of years gives the show’s anniversary special significance as we ponder how much the TV series helped change our times. The program is often credited with enriching the image of the African-American family in the eyes of the world. I think it also deserves credit for reaffirming the value of the traditional American family unit, regardless of race or ethnicity, although with a more equal-partner role for the wife than what was the typical case in 1950s sitcoms.

    Heathcliff “Cliff” Huxtable was a doctor, wife Clair Huxtable was a lawyer. Before Cosby brought us the Huxtable family, networks had little interest in reviving the perfectly idealized strong dad/omniscient mom/obedient kids format of “Father Knows Best” or “Leave It to Beaver.” But repackaging those old-school, middle-class family setups with a middle-class black family sent a reassuring social message that subtly grabbed viewers’ hearts: The American Dream was not just for whites only.[READ THE REST]

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  • J'Sticks 10:30 am on September 22, 2009 Permalink | Reply
    Tags: Commentator, Political News, , The Come Up, TV One   

    Roland Martin Debuts New TVOne Show 

    TV One political editor, CNN and Tom Joyner Morning Show analyst Roland Martin will host a new weekly public affairs series on TV One that will focus on issues that are critical to African Americans, through interviews with officials from the Administration, Congress and other policymakers who represent black communities, as well as discussions with journalists and commentators, and a wide range of policy experts.

    Each week Roland Martin and a rotating panel of journalists and experts, including American Urban Radio Networks White House Correspondent April Ryan and Comcast Network host and Philadelphia Tribune columnist Robert Traynham, will discuss the top stories in Washington. The show will also feature regular appearances by members of the Congressional Black Caucus. In addition, Martin will conduct a one-on-one interview with a key newsmaker each week.

    The hour series, tentatively entitled Washington Watch with Roland Martin, is slated to debut Sunday, Sept. 27 and will air weekly at 11 AM and 5 PM ET. [SOURCE]

    Will you be watching?

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  • J'Sticks 3:30 pm on September 21, 2009 Permalink | Reply
    Tags: , Marketing, , Viral Loop   

    FB App Tells How Much You’re Worth 

    Facebook stopped being about keeping up with friends, new and old, a long time ago. In addition to sharing the minute details of your life FB is great for hawking stuff.

    Enter the marketing blitz that is VIRAL LOOP.

    Adam Penenberg, a contributing writer atFast Company magazine, has developed an iPhone and Facebook App called “Viral Loop” to help raise awareness of his latest book, Viral Loop: From Facebook to Twitter, How Today’s Smartest Businesses Grow Themselves.

    We’re sure the book is chock full of interesting tid-bits but we’re still stuck on the FB app that tells you how much you are worth in US $ based on your network of friends and their reach (J’sticks is worth $1568.00).

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