THE WEB
A low-key Tina Brown stares down a new beast, daily
A queen of old media resolves to profitably adapt it to what’s new.
By Robin Abcarian
…Tina Brown has never been one for self-doubt. A precocious magazine editor who breathed new life into the fusty Tatler (at age 25), Vanity Fair (at 30) and the venerable New Yorker (at 38), Brown’s success was notable for many things, among them the envy it inspired and her prodigious talent for self-promotion. And then came Talk, the magazine, book and entertainment venture that was supposed to secure her place in the cultural firmament, starting with the scandalously decadent launch party she threw at the foot of the Statue of Liberty in August 1999…
…For the past 15 months, she has presided over the Daily Beast, the newsmagazine-style website she created for her friend, Internet mogul Barry Diller.
The site’s growing readership suggests that she has been able to translate her trademark blend of intellectual depth and fascination with the shallows of pop culture to the Internet. But the big question looms: Can she help Diller figure out how to bring high-end advertisers to high-end consumers in a profitable way?…
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